This Halo iPhone Game Feels Like A Parody Of Itself

There are tacky advertisements. And then there’s Halo 4: King of the Hill Fueled by Mountain Dew (actual name), a new promotional iOS game that asks you to go to the store and scan in bags of Doritos and bottles of Mountain Dew in order to play.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Let me repeat that. You have to scan in bags of Doritos and bottles of Mountain Dew in order to play. Oh and also you battle at 7-11. Here’s the app’s description from the iTunes Store, where it’s live in New Zealand (and will presumably be live in the US later today): Win Double XP Matches and Digital Halo 4 Gear! Mountain Dew, Doritos and 7-Eleven – in partnership with Xbox, 343, and Ogmento – are helping bring the Halo 4 experience into the real world with this joy rummy location-based promotional game! Battle to become King of the Hill at your local 7-Eleven Store to win cool digital Halo 4 gear including Double XP and an Exclusive Custom Locus Helmet (US Only) or Ghost Prop Avatar (Canada Only)! Scan your favorite Halo 4 themed Mountain Dew and Doritos products to get in-game supplies to keep the battle going at each store location! Download and play for free! Key Features: Location-Based gameplay ties the in-game action to real world 7-Eleven Stores! Compete on local and national rummy new app levels Use Augmented Reality & Computer Vision technology to scan Mountain Dew and Doritos products to obtain supplies! Win Halo 4 prizes for your home console including Double XP matches, an exclusive Halo 4 Theme, a “Bulletproof” Emblem, and a “Locus” Helmet (US Only) or Ghost Prop Avatar (Canada only)! Get Halo 4: King of the Hill Powered by Mountain Dew rummy nobel and join the battle! So, yes. Halo 4: King of the Hill Fueled by Mountain Dew. Society has reached this point. Sometimes I feel like we’re living in a Futurama parody of what modern life is like. (via PocketGamer)